Gerorge is a model in organic mushroom cultivation

How does he market the product? Mr. George said, “The mushrooms are sold in the local market at Rs.100 per kg. I am able to earn Rs.500 a day. I have been able to get a net income of Rs.15,000 in 2006 and Rs. 25,000 in 2007.” In addition he has also started value addition by converting a portion of the fresh mushrooms into pickles. “My pickles are being exported to U.S and Gulf at Rs.50 per 300gm bottle,” he said.

Brand name
A group of ten farmers have already started marketing under the brand name Ayur mushrooms,” said Dr. T.K. Jacob, Principal Scientist, Indian Institute of Spices Research, Kozhikode, Kerala.

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